October 27, 2015
Niagara Falls, NY
Blood Recipient due to Leukemia
Evangeline was diagnosed with leukemia on February 5, 2014 at 3 years old. Luckily her doctors found it early, but she will undergo Chemotherapy treatments for 2 full years. As a part of her treatment Evangeline has needed to receive numerous blood and platelet transfusions. Her mother, Joy, said that these transfusions make all the difference in the world to her, and that she wouldn’t be here without these donated blood products. Instead of pain and sadness, Evangeline is here and able to go on many more adventures to come!
Unyts’ Save James campaign will motivate the unregistered to sign up as organ, eye and tissue donors. It will inspire conversation among loved ones about organ donation.
The campaign will move those who have never given before to donate blood. It will prompt lapsed and infrequent blood donors to give again.
It will re-energize those who already support Unyts’ mission, encouraging them to increase their efforts.
Mimicking the check-off format of an organ donor signup form, this concept implies that saving someone’s life is as simple and straightforward as checking off a “Yes / No” box—a tiny action with a huge impact. Showing its subjects in their comfort zones, “Save James” presents individuals whom the viewer can relate to in everyday life. Its subjects are fathers, brothers, daughters, best friends, sports enthusiasts, pet owners—they could be anyone you know and care about; they’re dying, and they need organs now. “Save James” puts this crisis in context, with faces and names at the forefront instead of statistics. This prompting the viewer to sit up and take notice of this concept’s direct call to action that is nearly impossible to say “no” to.