October 16, 2015
Leah Alfieri, Waiting for a kidney and pancreas
Leah was just recently added to the transplant list. She has been a type one diabetic for 25 years, and had a very difficult high risk pregnancy with her son. Leah had heart problems, the blood vessels in her eyes leaked (diabetic retinopathy), she had a blood clot in her leg, and her kidneys couldn't take the strain of the pregnancy.
Leah’s son was born healthy, but she was in the ICU for a while. At this point she was also diagnosed with post-partum pre-eclampsia. Her nephrologist, Dr. Rocco Venuto, took great care of Leah, but he said her kidneys would only last about two more years. Well, she made it to 5.
Leah is currently involved with the transplant center at ECMC. She is on two different lists: a kidney and/or a kidney/pancreas transplant. While she is looking forward to feeling better and not swelling up so much, she is concerned with the transplant because she wants to be there to actively participate in her son's life as he grows up. He is only 5 and she doesn’t want to be on the sidelines as he grows up. She is hoping for a donor before that happens.
Watch Leah's commercial here:
Unyts’ Save James campaign will motivate the unregistered to sign up as organ, eye and tissue donors. It will inspire conversation among loved ones about organ donation.
The campaign will move those who have never given before to donate blood. It will prompt lapsed and infrequent blood donors to give again.
It will re-energize those who already support Unyts’ mission, encouraging them to increase their efforts.
Mimicking the check-off format of an organ donor signup form, this concept implies that saving someone’s life is as simple and straightforward as checking off a “Yes / No” box—a tiny action with a huge impact. Showing its subjects in their comfort zones, “Save James” presents individuals whom the viewer can relate to in everyday life. Its subjects are fathers, brothers, daughters, best friends, sports enthusiasts, pet owners—they could be anyone you know and care about; they’re dying, and they need organs now. “Save James” puts this crisis in context, with faces and names at the forefront instead of statistics. This prompting the viewer to sit up and take notice of this concept’s direct call to action that is nearly impossible to say “no” to.