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ConnectLife is a nonprofit 501 (c)3 organization that serves Western New York as a federally designated organ procurement organization and community blood bank. We are dedicated to saving and enhancing lives through our work - not only in our community, but beyond nationally and internationally.

If you plan on using the ConnectLife logo, please make sure that if you are using the correct ConnectLife logo and that you follow our brand guidelines.

Brand Guidelines

On August 15, 2019, Unyts officially rebranded to ConnectLife. Please read through our brand guidelines detailing our story, mission and vision, logo, brand colors, and more.

Formal Logo Guidelines

The preferred version of the ConnectLife logo is the primary full-color version with tagline. It is composed of the blue gradient interlocking C icon, the navy and light blue ConnectLife wordmark, and the gray tagline on a white background. The vertical and horizontal versions of the logo can be used as needed to best fit the space.

The grayscale and monochrome versions of the logo should only be used when full color is not possible, or in secondary positions after the full-color logo is used. Only use monochrome versions of the logo when the gradient is not possible.

Informal Logo Guidelines

The ConnectLife logo should only be used without a tagline when it is preceded by the full version with tagline or in instances where space is limited and the smaller characters would be illegible.

ConnectLife Brand Guidelines

The written “ConnectLife” should always appear in copy as one word, with a capital C and L.

Have a question about how to use the ConnectLife logo or brand guidelines? Send an email to Tricia Vertino, Graphic Designer at for assistance.

Media Inquiries

Please let us know if you are interested in requesting ConnectLife materials, such as...

  • Brochures

  • NYS Donate Life Registry enrollment cards

  • ConnectLife materials for a funeral, memorial service, wedding, fundraiser, etc.

  • A speaker at your school, work, place of worship, or community group

  • An in-service at your health facility

For media inquiries, contact:
Sarah R. Diina
Senior Director of Marketing & Community Development

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